We launched kidsmed.ee's sales revenue to new heights at rocket speed
SEO
SEO
The market for nasal aspirators for young children and accessories designed for breastfeeding mothers is highly competitive. There are dozens of online shops selling nasal aspirators alone. Competition must be faced against major pharmacy chains (such as Apotheka) as well as electronics giants (such as Euronics), in addition to numerous smaller and international competitors also active in the market.
To succeed in such a competitive environment, clear competitive advantages are essential. The business competitive advantages of kidsmed.ee lie in its specialisation in a narrow, high-quality product segment, its expertise, and its professionally advisory customer service. The competitive advantages of the online shop in terms of online discoverability rest in effectively executed SEO and smart digital marketing, through which it is possible to outperform competitors whose marketing budgets are many times larger.
Client
Kidsmed
Sector
Ecommerce
Period
2022
Award
Digitegu 2022 winner
The objective was to bring kidsmed.ee to the first page of Google search results for key keywords, and to grow both organic and overall website traffic as well as sales revenue. The client's expectation was a 20% growth in organic traffic and a 100% growth in sales revenue.
The sale of children's and health products often relies on recommendations and informative content creation. This direction was also taken with the Kidsmed project. Relevant content and the concept of search intent are among the most prominent recent SEO trends, and the project strategy was built upon these very foundations. Use was made of blog posts, testimonials, as well as general customer feedback and experience stories. Throughout, a clear focus was maintained both on the products in a commercial sense and on the types of content featured on the website. The preference was to create less content, but of an exceptionally engaging and relevant nature.
With such a strategy, emphasis was placed on the fact that organic traffic is generally of an exceptionally high quality. The aim was therefore that sales revenue should grow considerably more rapidly than organic traffic. To capture high-quality traffic, the focus remained firmly on search intent.
Of paramount importance in achieving strong results is the collaboration between the agency and the client. The agency must be a proactive partner, capable of seeing the bigger picture. Proactivity is equally valuable on the part of the client themselves, who should be involved at every stage of the project. Significant growth is never achieved by addressing a single aspect alone — it is therefore essential that the SEO project be supported by the agency's and client's activities in other areas as well, such as social media or paid advertising.
Thanks to the results of the SEO project, kidsmed.ee's organic sales revenue in the second half of 2021 grew by 1,400% compared to the first half of the year.
In addition, the following growth was recorded:
– Organic traffic: 58%
– Organic traffic E-commerce Conversion Rate: 834%
The effectiveness of the SEO project must not be underestimated in the context of overall performance indicators either. The total traffic to the online shop grew by 162% over six months, while total sales revenue grew by 953%.
58%
Growth in organic sales revenue
1400%
Growth in organic traffic
953%
Growth in average basket value
Let's get acquainted & achieve your goals together.
We are here to help businesses that want more. If you are ready for the next step forward — let's do it together.
We launched kidsmed.ee's sales revenue to new heights at rocket speed
SEO
The market for nasal aspirators for young children and accessories designed for breastfeeding mothers is highly competitive. There are dozens of online shops selling nasal aspirators alone. Competition must be faced against major pharmacy chains (such as Apotheka) as well as electronics giants (such as Euronics), in addition to numerous smaller and international competitors also active in the market.
To succeed in such a competitive environment, clear competitive advantages are essential. The business competitive advantages of kidsmed.ee lie in its specialisation in a narrow, high-quality product segment, its expertise, and its professionally advisory customer service. The competitive advantages of the online shop in terms of online discoverability rest in effectively executed SEO and smart digital marketing, through which it is possible to outperform competitors whose marketing budgets are many times larger.
Client
Kidsmed
Sector
Ecommerce
Period
2022
Award
Digitegu 2022 winner
The objective was to bring kidsmed.ee to the first page of Google search results for key keywords, and to grow both organic and overall website traffic as well as sales revenue. The client's expectation was a 20% growth in organic traffic and a 100% growth in sales revenue.
The sale of children's and health products often relies on recommendations and informative content creation. This direction was also taken with the Kidsmed project. Relevant content and the concept of search intent are among the most prominent recent SEO trends, and the project strategy was built upon these very foundations. Use was made of blog posts, testimonials, as well as general customer feedback and experience stories. Throughout, a clear focus was maintained both on the products in a commercial sense and on the types of content featured on the website. The preference was to create less content, but of an exceptionally engaging and relevant nature.
With such a strategy, emphasis was placed on the fact that organic traffic is generally of an exceptionally high quality. The aim was therefore that sales revenue should grow considerably more rapidly than organic traffic. To capture high-quality traffic, the focus remained firmly on search intent.
Of paramount importance in achieving strong results is the collaboration between the agency and the client. The agency must be a proactive partner, capable of seeing the bigger picture. Proactivity is equally valuable on the part of the client themselves, who should be involved at every stage of the project. Significant growth is never achieved by addressing a single aspect alone — it is therefore essential that the SEO project be supported by the agency's and client's activities in other areas as well, such as social media or paid advertising.
Thanks to the results of the SEO project, kidsmed.ee's organic sales revenue in the second half of 2021 grew by 1,400% compared to the first half of the year.
In addition, the following growth was recorded:
– Organic traffic: 58%
– Organic traffic E-commerce Conversion Rate: 834%
The effectiveness of the SEO project must not be underestimated in the context of overall performance indicators either. The total traffic to the online shop grew by 162% over six months, while total sales revenue grew by 953%.
58%
Growth in organic sales revenue
1400%
Growth in organic traffic
953%
Growth in average basket value
Let's get acquainted & achieve your goals together.
We are here to help businesses that want more. If you are ready for the next step forward — let's do it together.