Elevating a strong result is often more challenging than improving a poor one.

Goldtime's remarketing campaigns have consistently delivered strong performance, with ROAS remaining in the range of 900–1,500%. CAPI enables real-time data exchange, which we sought to leverage in order to optimise advertisements more effectively, primarily from the perspective of remarketing campaigns. For example, CAPI makes it possible to build remarketing audiences based on the client's specific behaviour and, with the assistance of AI, to construct an audience with a 90% probability of purchase. In addition, we applied upsell and cross-sell principles.

Goldtime has enjoyed considerable success through powerful brand campaigns and collaborations with influencers. This also presented the opportunity to remarket using the influencer content that had previously resonated most effectively with the audience. In addition, we wished to test the effectiveness of short-term sales campaigns with a substantially larger and more precise data set than would ordinarily be available.

In the case of one- or two-day performance campaigns, there is simply no time for optimisation.