Entering a new market is, for most businesses, a significant leap — full of assumptions, expectations, and costly experiments. Gaining clarity typically takes months, if not years. Tests consume tens of thousands of euros, and only then does it become clear whether it was all worth it.

Convertal & Elevate want to make this journey safer and reverse the process: we score markets and simulate different scenarios before you invest a single euro.

MOS is a data-driven market entry tool that shows, even before you begin, where your brand has the greatest growth potential, the lowest costs, and the fastest return on investment.

We combine real market data (such as search volumes, CPC and CPM trends, competitive intensity, competitor budgets, purchase intent, and more) with your business figures, needs, and budget capacity. For example, we take into account product margin, sales cycle length, and profitability. But also local habits, preferences, and competitor strategies.

The result is a simulation that shows where your product has the greatest potential and how to reach it intelligently.

No more assumptions — you can find out immediately, for example:

• the projected CAC, ROAS, and payback period;

• which markets are "Go", "Test", or "Nurture";

• and which activities will generate the fastest revenue.

  
  

In addition, you will receive a playbook for your chosen markets: channels, thresholds, a strategic framework, and KPIs for the first 30 days.

The initial scoring and modelling is carried out by our experts. Following a joint workshop, you will receive a personal tool where you can adjust the budget, margin, price, or other variables — and see how this affects the performance indicators.