Convertal
Award-winning digital marketing agency for ambitious businesses
Strategic digital marketing helps deliver your message to the right people and grow your business sustainably.
18+ years of experience • 20+ markets • 500+ successful projects
18+ years of experience • 20+ markets • 500+ successful projects
Good digital marketing does not only capture existing demand. It helps create it.
We help build digital marketing in a way that supports genuine business growth, not just the appearance of it.
Why choose Convertal?
Our mission is to help you realise your ambitions, serving as a valued partner and the driving force behind your success.
18 years of experience
Award-winning agency
Strategists with business experience
Good digital marketing does not only capture existing demand. It helps create it. We help build digital marketing in a way that supports genuine business growth, not just the appearance of it.
Why choose Convertal?
Our mission is to help you realise your ambitions, serving as a valued partner and the driving force behind your success.
18 years of experience
Award-winning agency
Strategists with business experience
Initial diagnostics
What is causing a plateau in your results? Use the free tool and receive an initial answer.
Simulator
What is incrementality and how much could tracking it increase your revenue?
Award-Winning work
Our projects have won numerous awards — read more.
Õige sõnum, õiges kanalis, õigel ajal. Kõik ei pea olema kõikjal, kuid oluline on olla seal, kus on Sinu kliendid.
Running a digitally campaign that appears to be performing is not difficult. Most conventional digital marketing is focused on capturing existing demand. Alongside this, it is important to ask — how much of those results would have come in even without advertising?
For example, the incrementality of remarketing campaigns is typically close to 40%, meaning that 60% of retargeting campaign revenue would have been generated even without that campaign. Due to algorithmic factors, incrementality issues can be identified even with "cold" audiences.
For us, good digital marketing does not stop at dashboards looking impressive. We do not simply count conversions - we want to understand what portion of them was genuinely driven by digital marketing.
Furthermore, the question today is no longer whether you can make advertising work. The question is whether you can stand out in an oversaturated environment, reach people with the right message, hold their attention long enough, and do so in a way that is economically sensible for the business. In today's digital marketing landscape, where there are more channels than ever before, the key to success is the ability to select precisely the right ones — those that deliver real results.
Effective digital marketing is more demanding than ever before. That is precisely why digital marketing must also be managed far more deliberately.
Incrementality
Incrementality helps to understand which actions are genuinely creating new value and which are merely appearing to support results. It is essential to understand what would have happened regardless, and what portion of the results came about as a direct consequence of the actions taken. It is precisely this distinction that reveals where it is worth investing, what to scale, and what to discontinue. An incrementality-driven perspective leads to smarter decisions and more effective use of the budget.
The right message, in the right channel, at the right time. You do not need to be everywhere, but it is essential to be where your clients are.
Running a digitally campaign that appears to be performing is not difficult. Most conventional digital marketing is focused on capturing existing demand. Alongside this, it is important to ask — how much of those results would have come in even without advertising?
For example, the incrementality of remarketing campaigns is typically close to 40%, meaning that 60% of retargeting campaign revenue would have been generated even without that campaign. Due to algorithmic factors, incrementality issues can be identified even with "cold" audiences.
For us, good digital marketing does not stop at dashboards looking impressive. We do not simply count conversions - we want to understand what portion of them was genuinely driven by digital marketing.
Furthermore, the question today is no longer whether you can make advertising work. The question is whether you can stand out in an oversaturated environment, reach people with the right message, hold their attention long enough, and do so in a way that is economically sensible for the business. In today's digital marketing landscape, where there are more channels than ever before, the key to success is the ability to select precisely the right ones — those that deliver real results.
Effective digital marketing is more demanding than ever before. That is precisely why digital marketing must also be managed far more deliberately.
Incrementality
Incrementality helps to understand which actions are genuinely creating new value and which are merely appearing to support results. It is essential to understand what would have happened regardless, and what portion of the results came about as a direct consequence of the actions taken. It is precisely this distinction that reveals where it is worth investing, what to scale, and what to discontinue. An incrementality-driven perspective leads to smarter decisions and more effective use of the budget.
Let's get acquainted & achieve your goals together.
We are here to help businesses that want more. If you are ready for the next step forward — let's do it together.
Let's get acquainted & achieve your goals together.
We are here to help businesses that want more. If you are ready for the next step forward — let's do it together.