Convertal
B2B marketing
B2B marketing
We act as your company's growth team: we help identify new business partners, develop market intelligence and competitive insights, and bring strategic clarity beyond the boundaries of marketing. Our strategists have entrepreneurial and management experience — we understand growth, risks, and business dynamics from the inside.
18+ years of experience • 20+ markets • 500+ successful projects
18+ years of experience • 20+ markets • 500+ successful projects
One of the biggest differences between B2B and simpler demand-based marketing is that the target audience and the decision-maker are often not one and the same.
We help structure marketing in a way that supports the decision-making process.
Why choose Convertal?
Our mission is to help you realise your ambitions, serving as a valued partner and the driving force behind your success.
18 years of experience
Award-winning agency
Strategists with business experience
One of the biggest differences between B2B and simpler demand-based marketing is that the target audience and the decision-maker are often not one and the same. We help structure marketing in a way that supports the decision-making process.
Why choose Convertal?
Our mission is to help you realise your ambitions, serving as a valued partner and the driving force behind your success.
18 years of experience
Award-winning agency
Strategists with business experience
Initial diagnostics
What is causing a plateau in your results? Use the free tool and receive an initial answer.
Simulator
What is incrementality and how much could tracking it increase your revenue?
Award-Winning work
Our projects have won numerous awards — read more.
B2B marketing becomes valuable when it makes selling easier.
We do not build B2B marketing on the assumption that a single message to a single person is sufficient. We take into account that behind any purchase there is a buying committee — people who need to understand, trust, and approve the solution, even if they are not necessarily the ones you market to first.
This means that B2B marketing must do several things at once. On one hand, it must speak to the direct professional audience who understands the problem best. On the other hand, it must build broader trust at the leadership level and provide the internal champion with sufficient arguments, materials, and confidence to move the solution forward within the organisation. When this part is left undone, many good opportunities simply stall internally.
For example, a marketing agency's most direct target audience may be the marketing manager or the marketing team. But for collaboration to truly begin, the company's leadership must also know something about the agency, trust it, and see that it is not simply another line item on the budget. Furthermore, the marketing manager must have the material, the reasoning, and the confidence to sell that decision internally.
Measuring incrementality is particularly important in B2B.
In B2B, it is very easy to both over- and underestimate what marketing has actually achieved. Sales cycles are long and complex.
Incrementality helps to understand which actions are genuinely creating new value and which are merely appearing to support results. It is essential to understand what would have happened regardless, and what portion of the results came about as a direct consequence of the actions taken.
How can we help in B2B marketing?
The greatest value we can offer in B2B marketing is through marketing analytics. We help build a measurement and analytical perspective that supports real decisions: marketing analytics, econometric approaches, incrementality measurement, MTA, MMM, audience and purchase journey analysis, as well as organising automation and CRM logic, so that the impact of marketing and sales can be better understood, managed, and grown.
Collaboration may also include, for example:
sharpening the value proposition and messaging,
mapping the buying committee and decision-making process,
demand generation and lead generation activities,
targeted digital campaigns,
LinkedIn and other relevant channel management,
PR activities and building credibility,
supporting contact creation and business opportunity development,
developing sales materials, presentations, and argumentation,
aligning marketing and sales logic,
landing pages, conversion journey improvement, and automation.
B2B marketing becomes valuable when it makes selling easier.
We do not build B2B marketing on the assumption that a single message to a single person is sufficient. We take into account that behind any purchase there is a buying committee — people who need to understand, trust, and approve the solution, even if they are not necessarily the ones you market to first.
This means that B2B marketing must do several things at once. On one hand, it must speak to the direct professional audience who understands the problem best. On the other hand, it must build broader trust at the leadership level and provide the internal champion with sufficient arguments, materials, and confidence to move the solution forward within the organisation. When this part is left undone, many good opportunities simply stall internally.
For example, a marketing agency's most direct target audience may be the marketing manager or the marketing team. But for collaboration to truly begin, the company's leadership must also know something about the agency, trust it, and see that it is not simply another line item on the budget. Furthermore, the marketing manager must have the material, the reasoning, and the confidence to sell that decision internally.
Measuring incrementality is particularly important in B2B.
In B2B, it is very easy to both over- and underestimate what marketing has actually achieved. Sales cycles are long and complex.
Incrementality helps to understand which actions are genuinely creating new value and which are merely appearing to support results. It is essential to understand what would have happened regardless, and what portion of the results came about as a direct consequence of the actions taken.
How can we help in B2B marketing?
The greatest value we can offer in B2B marketing is through marketing analytics. We help build a measurement and analytical perspective that supports real decisions: marketing analytics, econometric approaches, incrementality measurement, MTA, MMM, audience and purchase journey analysis, as well as organising automation and CRM logic, so that the impact of marketing and sales can be better understood, managed, and grown.
Collaboration may also include, for example:
sharpening the value proposition and messaging,
mapping the buying committee and decision-making process,
demand generation and lead generation activities,
targeted digital campaigns,
LinkedIn and other relevant channel management,
PR activities and building credibility,
supporting contact creation and business opportunity development,
developing sales materials, presentations, and argumentation,
aligning marketing and sales logic,
landing pages, conversion journey improvement, and automation.
Let's get acquainted & achieve your goals together.
We are here to help businesses that want more. If you are ready for the next step forward — let's do it together.
Let's get acquainted & achieve your goals together.
We are here to help businesses that want more. If you are ready for the next step forward — let's do it together.