Convertal
AI visibility audit
As a result of the audit, you will gain a clear picture of your brand's AI visibility along with specific recommendations on how to improve your position in AI-based searches and responses.
18+ years of experience • 20+ markets • 500+ successful projects
18+ years of experience • 20+ markets • 500+ successful projects
An AI audit provides a comprehensive overview of how visible and trustworthy your brand is in the contemporary artificial intelligence ecosystem.
Why choose Convertal?
Our mission is to help you realise your ambitions, serving as a valued partner and the driving force behind your success.
18 years of experience
Award-winning agency
Strategists with business experience
An AI audit provides a comprehensive overview of how visible and trustworthy your brand is in the contemporary artificial intelligence ecosystem.
Why choose Convertal?
Our mission is to help you realise your ambitions, serving as a valued partner and the driving force behind your success.
18 years of experience
Award-winning agency
Strategists with business experience
Free tool
Try the free SEO mini-audit & receive an initial assessment in just 3 minutes.
OmniSearch
Alongside traditional SEO, visibility across all platforms has become increasingly important.
Award-Winning work
Our SEO projects have won numerous awards — read more.
Free tool
Try the free SEO mini-audit & receive an initial assessment in just 3 minutes.
OmniSearch
Alongside traditional SEO, visibility across all platforms has become increasingly important.
Award-Winning work
Our SEO projects have won numerous awards — read more.
During the audit, we analyse how different AI models handle your brand. Are you mentioned? In what context? Are you considered a trustworthy source or are competitors preferred? We also look at which sources and signals influence AI responses in your field and how these shape your visibility.
On the technical side, we assess how accessible and understandable your website is to AI models. This encompasses both content structure and semantic clarity, as well as the technical solutions that help artificial intelligence interpret and use your website.
An important part of the audit is competitive analysis. We compare your brand's visibility and positioning with that of your main competitors, which helps identify real opportunities where you can quickly stand out and grow your visibility.
As a result of the audit, you will gain a clear picture of your brand's AI visibility along with specific recommendations on how to improve your position in AI-based searches and responses. This is the logical next step alongside traditional SEO — we optimise not only for search engines, but also for artificial intelligence.
The outcome is not simply a report, but a prioritised action plan: what to improve immediately, what to build in the next phase, and which steps will help you appear more frequently and consistently in AI responses.
Does AI consider you trustworthy or does it prefer your competitors instead?
Do not leave your brand's visibility to chance. Get in touch and start growing your AI visibility today.
What do we evaluate in an AI audit?
We begin with a query map. We identify the questions that AI should be able to answer about your field, service, and brand — cross-sector queries, brand queries, problem-based queries, and comparison queries. These are precisely the points where AI begins to influence who a person notices, considers, and ultimately prefers.
We then assess source-based visibility. We look at which sources AI is likely to rely on: the website, registries, business directories, articles, partner and supplier references, reviews, multilingual mentions, and knowledge bases such as Wikidata or Wikipedia. This reveals why some competitors appear more frequently in responses and why some brands — despite having a strong business — remain too weakly verified for AI.
Next, we evaluate AI visibility across three layers: discoverability, trustworthiness, and dominance. Can AI find you? Does AI consider you safe and worth recommending? Does AI have sufficient reasons to place you ahead of competitors? This framework helps distinguish between a brand that simply exists and one that becomes AI's preferred choice.
We also review technical AI readiness. This encompasses indexability, machine readability, structured data, content legibility, and information architecture: robots, noindex, canonicals, sitemap, HTML structure, JS rendering, schema, FAQs, SameAs references, category logic, and other layers that help machines correctly interpret your content.
We also compare you against your competitors. We do not assess AI visibility in isolation, but in relative terms: English-language content, reviews, external validations, semantic footprint, niche positioning, content richness, partner signals, knowledge bases, and other factors that determine in whose favour AI has more evidence.
And finally, we arrive at what truly matters: a content plan, an authority signals action plan, priority improvements, and a timeline. The audit does not end with a diagnosis — it also delivers a clear action plan outlining what to do within a 30-day, 60–90-day, and 6-month time frame.
What is an AI audit?
During the audit, we analyse how different AI models handle your brand. Are you mentioned? In what context? Are you considered a trustworthy source or are competitors preferred? We also look at which sources and signals influence AI responses in your field and how these shape your visibility.
On the technical side, we assess how accessible and understandable your website is to AI models. This encompasses both content structure and semantic clarity, as well as the technical solutions that help artificial intelligence interpret and use your website.
An important part of the audit is competitive analysis. We compare your brand's visibility and positioning with that of your main competitors, which helps identify real opportunities where you can quickly stand out and grow your visibility.
As a result of the audit, you will gain a clear picture of your brand's AI visibility along with specific recommendations on how to improve your position in AI-based searches and responses. This is the logical next step alongside traditional SEO — we optimise not only for search engines, but also for artificial intelligence.
The outcome is not simply a report, but a prioritised action plan: what to improve immediately, what to build in the next phase, and which steps will help you appear more frequently and consistently in AI responses.
Does AI consider you trustworthy or does it prefer your competitors instead?
Do not leave your brand's visibility to chance. Get in touch and start growing your AI visibility today.
What do we evaluate in an AI audit?
We begin with a query map. We identify the questions that AI should be able to answer about your field, service, and brand — cross-sector queries, brand queries, problem-based queries, and comparison queries. These are precisely the points where AI begins to influence who a person notices, considers, and ultimately prefers.
We then assess source-based visibility. We look at which sources AI is likely to rely on: the website, registries, business directories, articles, partner and supplier references, reviews, multilingual mentions, and knowledge bases such as Wikidata or Wikipedia. This reveals why some competitors appear more frequently in responses and why some brands — despite having a strong business — remain too weakly verified for AI.
Next, we evaluate AI visibility across three layers: discoverability, trustworthiness, and dominance. Can AI find you? Does AI consider you safe and worth recommending? Does AI have sufficient reasons to place you ahead of competitors? This framework helps distinguish between a brand that simply exists and one that becomes AI's preferred choice.
We also review technical AI readiness. This encompasses indexability, machine readability, structured data, content legibility, and information architecture: robots, noindex, canonicals, sitemap, HTML structure, JS rendering, schema, FAQs, SameAs references, category logic, and other layers that help machines correctly interpret your content.
We also compare you against your competitors. We do not assess AI visibility in isolation, but in relative terms: English-language content, reviews, external validations, semantic footprint, niche positioning, content richness, partner signals, knowledge bases, and other factors that determine in whose favour AI has more evidence.
And finally, we arrive at what truly matters: a content plan, an authority signals action plan, priority improvements, and a timeline. The audit does not end with a diagnosis — it also delivers a clear action plan outlining what to do within a 30-day, 60–90-day, and 6-month time frame.
Frequently asked questions
Frequently asked questions
What do you receive as a result of the audit?
An AI audit does not simply provide an assessment. It gives you a management tool.
You will gain a clear picture of:
where your brand is currently strong in AI,
where it is underrepresented or incorrectly verified,
which queries you are losing visibility on, which technical and content signals are missing,
what competitors are doing better,
and what is the most direct path to improving your AI visibility.
The outcome is not simply a report, but a prioritised action plan: what to improve immediately, what to build in the next phase, and which steps will help you appear more frequently and consistently in AI responses.
Who is an AI audit suited for?
Let's get acquainted & achieve your goals together.
We are here to help businesses that want more. If you are ready for the next step forward — let's do it together.
Let's get acquainted & achieve your goals together.
We are here to help businesses that want more. If you are ready for the next step forward — let's do it together.