Convertal

Break-Even & Ideal Targets Calculator

Set campaign targets based on what your business actually needs. Profitable advertising starts with knowing your numbers.

Use Calculator

Convertal

Break-Even & Ideal Targets Calculator

Set campaign targets based on what your business actually needs. Profitable advertising starts with knowing your numbers.

Use Calculator

Enter your margin, price, and conversion rate — and get the exact CPA, CPC, and ROAS thresholds your campaigns need to hit before they make financial sense.

Use them to set bids, evaluate performance, and make budget decisions with a clear benchmark in hand.

Enter your margin, price, and conversion rate — and get the exact CPA, CPC, and ROAS thresholds your campaigns need to hit before they make financial sense.

Use them to set bids, evaluate performance, and make budget decisions with a clear benchmark in hand.

Enter your business inputs

OuInput your average order value or deal size, gross margin, and conversion rate. These are the numbers your ad performance has to work around — not the other way around. If you don't know them off the top of your head, that's the first problem worth fixing.

See your break-even and ideal targets

The calculator gives you three things: where you break even (the minimum your ads need to hit before you lose money), where you need to be to hit your target margin, and how far your current performance sits from both

Use the numbers to set real campaign targets

WOnce you have your numbers, they become your Google Ads tCPA bid, your Meta campaign cost cap, and the threshold you use to evaluate whether a channel is actually working. No more "let's see what happens."