Enter your current numbers
Enter your monthly revenue, the number of visitors your site receives, and your current conversion rate. These three numbers are all the tool needs — no historical data, no analytics access required.
Play with your target conversion rate
Use the slider to set a new conversion rate — whether that's a modest 10% improvement or a full optimisation target. The tool instantly recalculates your projected revenue at that rate, with the same traffic and the same ad spend.
Read the revenue impact
The difference between your baseline and new revenue is what CRO is actually worth to your business. Use it to prioritise where optimisation investment makes sense, set a realistic target for your agency or development team, and make the case internally for conversion rate work over more ad spend.